As the Director of Digital Marketing, you will lead Campaign Strategy by overseeing digital marketing campaigns from ideation to execution for high-profile or up-and-coming R&B, hip-hop, and pop releases. You will drive the strategy behind all digital rollouts—singles, albums, and visuals—with a strong focus on audience development and cultural impact. You will also oversee short-form content strategy for assigned artists, ensuring alignment with the artist's vision and current trends. Work with the content team or 3rd party to ideate and implement content strategies. This includes sourcing videographers, collaborating with content producers, and building relationships with agencies to create and share compelling narratives, aiming to boost their music's presence on social platforms. Other responsibilities include serving as a trusted strategic partner to artist teams, providing forward-thinking, platform-native campaign ideas and performance-based recommendations. Ensure timely communication, alignment on deliverables, and buy-in across all digital efforts.
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