Brother and sister Clyde and Gracie Lawrence currently reside in New York City (their actual original hometown!), the hotbed of indie bands. Their success story, however, is due to their tours on the college circuit in the US during the past few years.
"We were at NC State in 2017 playing a Spring weekend show," says band frontman Clyde Lawrence. "At some of those shows, we were the headliners, and some are more like festivals, but at this one we opened for [hit-making rapper, singer-songwriter] Jon Bellion, most famous for the single "All Time Low." Our dressing rooms were right next to each other, so his band mates heard us and told him he should check us out!"
While Bellion didn't see them that night, he did have "a brief hang" with the band, according to Clyde Lawrence. He checked out their music soon after, and offered them a deal to sign to his new imprint, Beautiful Mind Records. They were the first act he signed to the label.
Although the band Lawrence is a performing soul/pop group that includes six others (including a brass section), the siblings are the band owners. "Gracie and I sign the deal at the end of the day," says Clyde
"If our green rooms hadn't been next to each other,..."
Lawrence. The six other band mates are composed primarily of friends who have played with Lawrence for a few years, and are fine with this arrangement. "They are all involved in the decisions." The band's upcoming release will include new material, likely to include some co-writing credits with Bellion who is producing. "This is not a clean break from our sound, our music," Lawrence said to reassure fans. Lawrence previously self-released two LPs in 2016 and 2018.
The siblings share enthusiasm for Bellion. "Jon is such a great collaborator. He is so genuine and in a pure way, really cares about the music," says Gracie Lawrence.
"If our green rooms hadn't been next to each other, this wouldn't have happened," says brother Clyde. And also commenting on the situation with Bellion, added "We're cooking the same meal, just with different ingredients!"
Date Signed: July 22, 2019
Label: Beautiful Mind Records
Band Members: Clyde Lawrence, vocals, keyboards; Gracie Lawrence, vocals, tambourine
Type of Music: Soul/Pop
Management: Zach Gurka - Ground Up Management
Booking: Jesse Rosoff - United Talent Agency
Legal: Jeff Worob - Serling Rooks Hunter McKoy Worob & Averill LLP
Publicity: Louis D'Adamio - Sacks & Co.
A&R: Jon Bellion