The Recording Industry Association of America and its members today announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture. The campaign will feature artist videos, a dedicated landing page, curated playlists, economic impact data, a historical look at Gold & Platinum certifications and achievements by Hispanic recording artists, and interviews and appearances by Members of Congress and industry leaders.
“Latin music today is an economic and cultural powerhouse and a cornerstone of the modern music business – here in America and worldwide,” explained RIAA’s Senior Vice President of State Public Policy and Industry Relations Rafael Fernandez. “In recent years, Hispanic artists have set a blistering pace for everyone else in music and continue to push the creative envelope with new stories, ideas and energy. Their contributions have made the American musical melting pot richer and more compelling than ever.”
RIAA Chief Operating Officer Michele Ballantyne described the organization’s plans to recognize one of the most vital and fast-growing influences in modern music. “RIAA is excited to tell as much of the Latin music story from as many different angles and perspectives as we can. In partnership with our member companies, we will be releasing new videos, artist profiles, and a great deal of industry information and data that everyone who loves music can learn from – and enjoy!”
Hispanic Music Achievements and Accomplishments
- Latin music has been growing faster than the overall market – rising 28% last year and now accounting for 5% of industry revenues overall. (Source: RIAA)
- Hispanics in the U.S. use music streaming services like Pandora, Spotify, and Apple Music and own smart speakers at a higher rate than the overall population. (Source: RIAA)
- U.S. Hispanics spend as much time listening to digital audio as they do video – with 42% reporting 5 or more listening hours a week. (Source: Marketwatch)