RADD, the Entertainment Industry's Voice For Road Safety, has launched a College DUI Awareness campaign to promote responsible driving, backed by a $800,000 grant from the California Office Of Traffic Safety (OTS). The campaign, which is already on 35 college campuses with a combined student population of 850,000, is designed to reduce DUI arrests and fatalities, and has contributed to California having the best rate out of the five largest states (CA, FL, TX, PA and NC).
RADD is taking its responsible drinking message to San Francisco with a double activation launching at Outside Lands, in partnership with CBS Radio Stations' Live 105 and Radio Alice, who will be broadcasting live onsite and interacting with concert-goers via games and giveaways. Live 105 will have a giant size Jenga game; Radio Alice will offer a RADD sponsored temporary tattoo lounge, games and prizes.
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Additionally, the Jam In The Van San Francisco Artist House will feature The RADD Zone, an interactive lounge designed to engage artists and guests in promoting road safety and responsible drinking at Lennon Studios. Jam In The Van artists will support RADD's message with on-camera shout outs and via social media.
The campaign targets the college and bar going demographic ages 21–34. The goal is to encourage everyone to "plan ahead" with a designated driver, cab or alternate form of transportation.
For more information, visit radd.org.