OneOf - The green NFT platform built for music - has announced an exclusive partnership with MusiCares and Julien’s Auctions to mint the very first NFT from rock legend Keith Richards. Julien's Auctions is the official auction partner for MusiCares, the leading music industry charity that provides a support system of health and human services to music professionals across a spectrum of needs including physical and mental health, addiction recovery, preventative clinics, unforeseen personal emergencies, and disaster relief. Their annual charitable auction features a Gibson ES-335 acoustic electric guitar signed by Keith Richards along with a one-of-a-kind video NFT that will be minted through OneOf’s sustainable technology. OneOf has recently launched debut NFT collections from the Whitney Houston estate, Doja Cat and more, in addition to partnerships with the Recording Academy, iHeartRadio Music Festival and beyond.
The auction starts January 13th and bidding for the lot comprised of the guitar and NFT together will close in real time and in lot order starting at 1PM Pacific Time on January 30th, 2022. A press preview of the items featured in the MusiCares Charity Relief Auction - which includes the guitar signed by Richards as well as items from Dolly Parton, Paul McCartney, BTS, Katy Perry and Bono - will take place on Monday, January 24 from 10AM-3PM PT at Julien’s Auctions, 257 N. Canon Drive in Beverly Hills.
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Since launching this summer, OneOf has strived to partner with, and support, charitable causes as well as the music and art communities. This includes raising funds for the Right Here, Right Now Global Climate Alliance (a partnership with United Nations Human Rights), as well as OneOf’s Whitney Houston Collection that dropped in November, in which a portion of record-setting proceeds benefited the Whitney Houston Foundation.
"We are honored to be the platform to mint the first-ever Keith Richards NFT,” says Adam Fell, OneOf co-founder & President of Quincy Jones Productions. “Keith is music royalty and we applaud him and his team for championing eco-friendly blockchain technology that can empower musicians for generations to come.”
Full auction description:
KEITH RICHARDS SIGNED GIBSON ELECTRIC ACOUSTIC GUITAR AND VIDEO NFT 1 OF 1: A Keith Richards signed Gibson ES-335 in Ebony that includes a one-of-a-kind four second video authenticating his signature taken at Germano Studios.
Photo and video credit © Jane Rose. The Gibson ES-335 is the cornerstone of the Gibson ES line-up. From its inaugural appearance in 1958, the Gibson ES-335 set an unmatched standard. With impeccable sounds across its wide-ranging tonal palette, the ES-335 can be found in the hands of jazz, blues, and rock players all over the globe. Donated by Gibson Gives (estimate $6,000-$8,000).
For more information on Julien’s Auctions, go to juliensauctions.com