NHL Partners with Timbaland's Beatclub

The National Hockey League has announced a partnership with Timbaland’s Beatclub, the world’s premier global marketplace for music creators, to feature Beatclub and Timbaland’s vast catalog of exclusive music, beats and songs throughout the duration of the 2020-21 season, including the 2021 Stanley Cup Semifinals, 2021 Stanley Cup Final, 2021 NHL Draft and the 2021 NHL Expansion Draft.

Beatclub will collaborate with the NHL to curate music for use in television and radio broadcasts of NHL games and events, in-arena integrations, and across social media and other digital platforms. In addition, Beatclub music will be available for use in Quest For The Stanley Cup, the weekly documentary series chronicling the remaining teams in the 2021 Stanley Cup Playoffs. This marks Beatclub’s first partnership with a professional sports league.

Beatclub, a company launched last year by GRAMMY Award-winning super producer Timbaland, features a hand-selected roster of some of the most successful artists, producers and songwriters in music. Artist/producers like Mike WiLL Made-It, Mike Dean, Tainy, J. Cole, Rance of 1500, and many others have signed on with Beatclub to serve as the exclusive marketplace for their songs, beats and soundpacks. The partnership also gives NHL clubs access to the Beatclub music library.

“Hockey highlights are awesome when set to hip hop, so we’re thrilled to have Timbaland and his partners come together with us at the most exciting time of our year, the Stanley Cup Final,” said Steve Mayer, NHL Chief Content Officer. “This new curated library of music is another example of how the NHL is listening to what our young fans and players are asking for and is happy to deliver. We’re psyched to be working with one of the greatest music producers of all time.”

Timbaland commented: “The collaboration no one saw coming! I’ve always loved the speed and passion of NHL action and we at Beatclub are ready to bring a whole new level of excitement with the music we have planned for the League and its teams.”

Beatclub Co-Founder Gary Marella added “Beatclub is excited to collaborate with Steve Mayer and his team to bring a brand-new vibe to professional hockey, celebrating the players and the game with some incredible music. We’re thrilled to bring this opportunity to our Beatclub creatives.”

More at beatclub.com.