NAMM’S BELIEVE IN MUSIC WEEK - The online, global gathering to unify and support those who bring music to the world. Presented by the National Association of Music Merchants (NAMM) has started, with programming from Monday, January 18 - Friday, January 22, 2021.


Wednesday, 1/20

6AM PT - Global Livesteam: Over 40 emerging and established artists from 23 countries and six continents will come together for 12-hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.

4PM PT - Believe in Music Product Preview - Featuring a compilation of videos from innovative companies including C.F. Martin & Co., Roland, Yamaha, Avid, Gibson, Shure and more, highlighting their new products through demos, videos, and interviews.

Thursday, 1/21

9AM PT - Opening Session featuring seven-time CMA "Entertainer of the Year” Garth Brookswho will receive NAMM’s "Music for Life" award, which recognizes individuals or organizations for their musical accomplishments and inspiring more music makers. 

2PM PT - Worldful of Pianos will debut and be live on BelieveinMusic.tv and pianists from around the world are invited to register to join the performance.


Friday, 1/22

9AM PT - Opening Session featuring seven-time CMA "Entertainer of the Year” Melissa Etheridge, one of music's great female icons, who will discuss reinvention in the time of COVID and her new venture, EtheridgeTV.comEtheridge, will receive NAMM’s "Music for Life" award.

2PM PT - The 36th Annual NAMM TEC Awards celebrating the best in professional audio and sound production.

6:30PM PT - She Rocks Awards honoring women in the music & audio industries. Honorees include Nancy Wilson, The Go-Go’sCherie Currie; drummer Cindy Blackman Santana, Evanescence front woman Amy Lee, comedian Margaret Cho, and more.

Throughout the week - More than 200 professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries.

GIVE BACK             

Twelve nonprofit organizations to benefit from matching donation program, including The CMA Foundation, HBCU National Band Directors’ Consortium, Music for All, Showmakers, and others.

The event is FREE to music makers everywhere! Visit attend.believeinmusic.tv/ to begin registration.

Music Connection has a virtual booth! Stop by!