Muserk Partners with Strange Fruits Records

Muserk, the AI technology-driven global music rights administrator, has partnered with Strange Fruits, the biggest independent streaming record label in the world, as was announced today by Paul Goldman, Founder and CEO of Muserk. This partnership enables Muserk’s AI technology, Blue Matter, to track, match and collect all US digital rights for Strange Fruits on YouTube and all DSPs.

Blue Matter processes tens of millions of lines of usage data in mere minutes, finding disconnected royalties, as well as identifying lost money left behind in the shadows on such platforms as YouTube, Spotify, Apple Music, The MLC etc. helping artists and labels ensure their works are being properly identified, managed, protected and monetized.

“With our every-growing catalog, it is increasingly challenging and important to track use of our works,” said, Stef Van Vugt, CEO, Strange Fruits. “We are thrilled to be working with Muserk as they are not only the pioneers in this space, but definitely the best in the business.”

“Strange Fruits have gone through an enormous growth through focusing on content and creative talent. We are happy to help Stef and his team continue that focus and that growth by contributing Muserk’s focus and excellence in handling the complex administrative rights processes in the global digital music space”, says Hans Peter Roth, Partner - Head of Global Business Development, Muserk.

Muserk is a leader in global rights management for music, video and spoken-word content, having modernized the most complicated and outdated systems in the music industry, copyrights and rights management, with their patented Blue Matter™ AI and Machine Learning technologies that protect, match and monetize content for all rights holders around the world, across all media formats. Muserk processes tens of millions of lines of data in minutes, effectively replacing the need for large teams that most global rights companies engage. In short, Muserk finds and gets people paid all the royalty money they’ve earned. Their average match rate is up to 25% above the industry norm. Muserk is one of Inc. 5000 Fastest-Growing Private Companies for 2021.