Material: If you’re looking for soaring vocals, hypnotic musical buildups and a reason to let go and dance like there’s no tomorrow, electro pop/rock group. Beauty In The Breakdown is the band for you. The female-fronted act is perfect for those who love powerful pop divas like Madonna, Cher and Lady Gaga, but still appeals to a crowd that’s already accustomed to hit radio’s instrument-heavy electro indie-pop. The band’s ambitious goal of creating its own brand of “percussion-driven electro pop” yields an energetic sound that is equal parts familiar and fresh. The band uses their music, especially singles “It’s Not Too Late” and “Around the World,” to command attention while still focusing on an honest and encouraging lyrical approach.
Musicianship: Frontwoman Ashley uses her theatrical vocal style and polished talent as a percussionist to separate herself from other female musicians. With the combination of co-founding member Alexander’s Latin-esque guitar flair, BITB is easily distinguishable from other artists within the genre.
Performance: The all-ages crowd, comprising an array of unique characters, fueled the performers’ spirits to the point where it was obvious that they fed off of the audience’s energy. Introduced by celebrity stylist Mr. Bradshaw and Angel Merino, makeup artist to the stars, the band took the illuminated stage and were ready to give their crowd a night filled with soaring vocals, charismatic instrumentation and the perfect live representation of their debut EP Neon. Ashley commanded her audience’s attention with passionate lyrical annunciations and used her impressive percussion background to create a sense of power that radiated throughout the room. An ever-changing light show added a variety of moods to the music. There was a nice gesture, mid-set, when the band took a special intermission to show appreciation for their most loyal fans.
Summary: Ever since the debut of Neon, Beauty in the Breakdown have solidified themselves as a band on the rise, sharing stages with the likes of Skrillex, Tinashe, Iggy Azalea and Ke$ha. Having gained much-deserved buzz with Neon, the band’s all-inclusive spirit should continue to win a larger and larger following.
The Players: Chastity Ashley, vocals, percussion; Ian Alexander, guitar; Alexandria Reyes, bass; Sonix The Scientist, keys, synths.
Photo by Heather Allen