Prior to the release of their new album Humanz, Gorillaz have launched a mixed reality app, allowing fans a glimpse inside the universe of “The World’s Most Successful Virtual Band” for the first time.
Aiming to push the boundaries of technology, the App will allow fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House.
To celebrate the release of the new album, fans will be invited--via the app --to the Humanz House Party, an exclusive worldwide listening event, which will allow fans to hear the new album in full for the first time. The Humanz House Party will be bringing people together across 500 locations, from Tokyo to Santiago.
Developed by the band and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a blend of real world, AR, VR and 360 environments, using the technology in a narrative context.
Gorillaz will headline the recently announced, sold-out Demon Dayz Festival at Dreamland Margate on June 10. Full details of dates scheduled for later in the year, will be announced soon.
For more information, visit gorillaz.com.