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The AES Convention Introduces of New Professional Division Focusrite Pro

The 143rd AES convention in New York sees the introduction of the new Focusrite Pro division (booth 366), formed to serve the specific needs of audio professionals worldwide. Focusrite Pro is dedicated to removing creative and technical barriers by improving the workflows of audio professionals, with scalable audio solutions that meet both their current and future requirements.

The Focusrite Pro division currently oversees three product ranges:

• Red multi-format audio interfaces;

• RedNet modular audio-over-IP solutions; and

• ISA microphone preamplifiers and analogue signal processors.

The creation of Focusrite Pro as a brand and division builds on a long-standing tradition of best-in-breed solutions for audio production. The company currently maintains four brands: Focusrite, Focusrite Pro, Novation and Ampify.

The Focusrite Pro division is led by Richard Nevens, VP Global Sales. Nevens remarks, “Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. Dante™ technology provides capabilities and a level of flexibility previously unavailable, and Focusrite is the leading provider of this technology throughout this significant industry transition.”

Nevens continues, “Focusrite Pro is the client-facing team, supporting clients as a trusted advisor, providing both technical guidance and recommended sales solutions that are tailored to their workflows. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure all the client's needs are met."

For more, visit pro.focusrite.com