DIY Spotlight: Claudia Hoyser

Country singer-songwriter Claudia Hoyser has been writing and singing for as long as she can remember.

“It started as little rhymes in diaries and journals, performing on the karaoke machine for my family and working on the acoustic guitar at all hours of the night,” Hoyser says. “Eventually, this led to small performances in coffee shops and restaurants, solos in the school choir and posting YouTube videos. I started dedicating a lot of time to music in high school, simply because singing and performing was my favorite thing to do, but it really took a turn towards a career after college. I interned at a music studio and began really honing my writing skills and finding my voice. During the internship, I had a rough mixed demo hit country radio and a few songs placed in a movie on Netflix. Once I realized I could try to do this full-time, I never looked back and still feel like I’m living in a dream.”

Her sound is all classic American country, but it bears her own unique stamp thanks to her quickly recognizable vocals.

“My voice has been described as a ‘fingerprint sound’ and has always had an identifiable quirk to it,” she says. “For years, I tried to smooth out the little ‘yodely’ characteristic it has. Turns out, that’s just me and the yodel is here to stay. I like to think of my sound and style as indie country, Americana—smokey, dreamy, and sassy. I’ve really grown into that, and I feel at home here.”

Hoyser’s most recent release is the sophomore Before the Dawn album. “[It] brings the dark to light,” she says. “From burnout and toxic relationships to awakening, wanderlust, and deeper love, this album captures a transition of growth and radiates a new beginning. It has an underlying feeling of sureness, acceptance, and knowing that even though something is difficult or terrifying, it’s worth it to make the change if there’s a chance to be a more fulfilled you. Writing and creating this album was a lesson in trusting myself musically and personally, fulfilling my need for change.”

The artist finds “DIY” hard to define in a musical sense, but she knows that she’s lived it. “Musically, for me, DIY means getting a chance to tailor my sound, style, release choices, artistic direction, and overall musical personality to my standards and preference,” Hoyser says. “It’s very freeing to know I can choose how my music sounds and when I want people to hear it. I love having my hands in all of the creative aspects of my music career and that’s what really continues to fuel my passion to make more.”

Looking ahead, Hoyser will be spending 2026 touring the new record as much as she possibly can.

“2026 is a big creative year for me and I am already itching to get back in the studio,” she says. “I just want to stir up the best songs I can to start recording the next wave of music. I’ll also be doing a ton of pop-ups for my coffee and whiskey brand called Hoyser Country, so be on the lookout.”

Visit claudiahoyser.com