Pictured: Davido, Steve Stoute (Founder & CEO, UnitedMasters) and Bobo Obi-Ajidua (Davido's Manager)
Making yet another major power move, three-time GRAMMY® Award-nominated Nigerian global superstar and Afrobeats pioneer Davido has inked a deal with UnitedMasters for his recently launched label Nine+ Records.
In this groundbreaking collaboration, Davido will spearhead artist development, A&R, and behind-the-scenes curation, nurturing a pioneering lineup of artists across the continent under Nine+ Records. United by a shared vision, the teams will work together to introduce and foster talent, amplifying Davido's influence and extending his reach even further. This partnership marks a pivotal moment in shaping the future of African and world music.
Together, the teams will collaborate closely in order to not only introduce, but cultivate career talent. It only expands Davido’s influence and reach.
Of today’s announcement Davido said, “I couldn’t be more proud to partner with Steve and the team at United Masters, this announcement represents an exciting new chapter for developing and established artists around the world.”
Steve Stoute, Founder and CEO of UnitedMasters states, "Over the last 2 years, we’ve proven our commitment to Africa investing in artists, education, and technology. Today, we are doubling down. With this new venture with Davido & the launch of Nine Plus Records, we reinforce our mission in becoming a bridge for artists on the continent. Together we’ll identify & develop new artists while supporting them with brand and synch opportunities."
Nine+ Records will be announcing more artists and partners in the future.
Last night, Davido just sold out one of the most iconic venues in the world, headlining Madison Square Garden in New York City. He ignited the stage with what will be remembered as a historic set, bringing Afrobeats to the Big Apple in the biggest way possible. In advance of the show, he extensively spoke to Billboard who praised how “Performing in New York has also become a special ritual” for him.
This news also arrives on the heels of various major company announcements for UnitedMasters. The company locked down a high-profile alliance with SymphonyOS and Groover. Plus, it hosted its annual “A Celebration of Independence” GRAMMY® Concert at the Palladium in Hollywood, CA. The show boasted an all-star lineup, including headliner Davido, Uncle Waffles, Tokischa, Donavan’s Yard, and NLE Choppa. Of the latter, The Source wrote, “This marked the first time UnitedMasters featured international acts, solidifying its impact and representation within the global independent artist movement.”
Stay tuned for a whole lot more soon
