Close Up: AVID


Avid Technology, Inc., founded in 1987 in Burlington, MA, (http://avid.com) creates the digital audio and video technology used to produce feature films, music recordings and television shows, to live concert tours and news broadcasts. Some of Avid’s most influential and pioneering video and audio production solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System 5. The company’s digital audio and video solutions have earned hundreds of awards, including two Oscar statuettes, a Grammy, and 14 Emmys.

This past September, Avid unveiled a major new addition to its family of control surfaces for sound recording, mixing and editing, further extending its leadership in the audio space. Avid S6 is designed for audio professionals in the most demanding production environments, delivering the performance needed to complete projects faster while producing the best sounding mixes. In addition, S6 provides mixing professionals with a state-of-the-art solution that easily scales to meet their current and future challenges.

“Working in ever more complex environments with fast project turnarounds, mixers need intuitive, tactile control of editing and mixing, and the ability to fluidly collaborate with other artists and engineers,” says Chris Gahagan, senior vice president of products and services. “Drawing on more than 25 years of leading-edge innovation, the S6 delivers the game-changing modularity, superior ergonomics and streamlined workflows to meet mixers’ changing business requirements.”

Built on the same proven technology that is core to the industry-leading ICON and System 5 product families, the Avid S6 enables mixers to quickly turn around complex projects while swiftly handling last-minute changes. With its ability to simultaneously control multiple Pro Tools and other EUCON™-enabled DAWs over simple Ethernet, S6 also speeds workflows and enables network collaboration on a single integrated platform.

Pro Tools®|HDX, another highly successful Avid solution, exceeded 7,500 customer sales worldwide in August. Leading film production facilities, music and post-production facilities as well as independent artists worldwide use Pro Tools|HDX as the centerpiece of their creative workflows.

“Pro Tools|HDX is the result of a longstanding partnership with prestigious audio professionals worldwide to truly understand their needs and requirements for a next generation professional audio system,” explains Tim Carroll, VP Worldwide Audio, Sales and Professional Services. “Adoption for HDX has exceeded our expectations and clearly shows that the professional audio community has a need for larger, scalable DSP systems to achieve their creative objectives.”

The HDX system provides more power, higher audio quality and easier methods to record, edit and mix even the most demanding productions. It also provides more tracks, headroom and up to five times more dedicated DSP power.

Every HDX system includes Pro Tools|HD 11, enabling Avid customers to push the creative boundaries of their audio endeavors further than ever. The third-party plug-in community has delivered and continues to develop advanced plug-ins and new audio tools to complement Pro Tools|HDX. Pro Tools|HD 11’s core engine, 64-bit architecture and expanded metering empowers audio professionals to handle complex sessions, compose with more virtual instruments and effects, and to collaborate directly with Media Composer editors.

In addition to its proven and trusted technology, Avid has also spent much of 2013 discussing its strategic vision for the industry, Avid Everywhere™. Avid Everywhere is centered on connecting creative professionals and media organizations with their audiences in a more powerful, efficient, collaborative and profitable way.

Through Avid Everywhere, Avid delivers an open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most in-demand media worldwide.

Contact Avid, 818-557-2520