Responsibilities for this role entail leading end-to-end partnership marketing campaigns across multiple categories, developing and executing comprehensive marketing plans directly with partners, including content creation, promotional campaigns, and co-branded initiatives. You will build and maintain relationships with key partners while serving as their primary point of contact for marketing activities. Through strategic partner programs, you will drive improvements in brand health, customer acquisition, and retention. Collaborate with internal teams to develop compelling partner marketing programs and create and manage GTM documents, tracking documents, and performance reports to ensure successful execution. Support operational excellence by establishing and improving team mechanisms and workflows, and monitor partnership and campaign performance, optimizing based on data-driven insights. Manage ongoing cross-partner and cross-territory programs and projects assigned by leadership, contribute to department-wide quarterly and annual marketing planning processes and meetings, and maintain the editorial calendar, consolidating content priorities to share across partners. Also serve as the team point of contact for creative refreshes, partner portal management, pitch deck template refreshes and maintenance, and promotion support across partners as needed.
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