Nikon Inc. and Warner Music Group have announced full details of their upcoming residency at the 2013 South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. "The Warner Sound Captured by Nikon" will present two days and three nights of showcase performances at The Belmont Austin, slated for March 12th through 14th.
Artists from Atlantic Records, Warner Bros. Records, other WMG labels and labels distributed through ADA will appear live at these official SXSW showcases; all SXSW badge-holders are welcome.
Artists slated to perform at "The Warner Sound Captured by Nikon" include The Flaming Lips, Paramore, Macklemore & Ryan Lewis, Tegan and Sara, Alt-J, Fitz & the Tantrums, Lianne La Havas, Atlas Genius, Icona Pop, and many more. A complete line-up is attached below.
For those outside of Austin, all three evening showcases will be live-streamed via Nikon's award winning D4 HD-SLR cameras on Warner Music Group's premium YouTube Channel, "The Warner Sound" (www.youtube.com/thewarnersound). Built around exclusive access to musical talent, "The Warner Sound" offers an eclectic mix of specially produced programs, all with music at their core. Accessible worldwide, the digital video destination embraces a broad spectrum of genres and formats, from artist interviews, back-stage documentaries and live events to animated series, scripted comedy and experimental concepts that take advantage of YouTube's unique technology. For more information, please visit http://nikon.thewarnersound.com and www.facebook.com/thewarnersound.
Nikon is returning for a second year as the title sponsor of the Warner Music residence at SXSW and will offer fans attending the shows the opportunity to try Nikon's newest Wi-Fi cameras to capture and share amazing images from the event. Select artists will also be using Nikon cameras to capture imagery on their way to SXSW and share with their fans everywhere. For music lovers who can't attend the residency, exclusive images and videos will be shared at www.Nikon.TheWarnerSound.com. In addition, fans can get in on the action by following Nikon on Twitter at @NikonUSA and on its Facebook page at Facebook.com/Nikon.
"The Warner Sound Captured by Nikon" is presented by Nikon, Inc., with additional sponsorship provided by TIGI Haircare. TIGI's Bed Head is proud to return as the official hair care partner of "The Warner Sound Captured by Nikon," providing fans the opportunity to primp before they rock out at the show. Billboard joins this year as "The Warner Sound Captured by Nikon's" official media partner.
Follow @thewarnersound on Twitter for up-to-the-minute news about WMG's SXSW® showcases at "The Warner Sound Captured by Nikon" and join the conversation by using the official hashtag #NikonWarnerSound.