Sony Corporation ("Sony") and Blue Note Media Group ("Blue Note" / "BNMG") - the sponsorship affiliate of Blue Note Entertainment Group, the organization that owns, operates, licenses, and/or programs 10 music venues worldwide including the iconic Blue Note Jazz Club - announced on Jan. 25 a landmark strategic sponsorship agreement. As part of the sponsorship, Sony will collaborate with Blue Note to open "Sony Hall," a new music venue in Manhattan, sponsor the annual Blue Note Jazz Festival each June in New York City, as well as other plans to be announced.
Located in the heart of New York's Theatre District (235 W. 46th St at the Paramount Hotel, in the space previously known as Diamond Horseshoe), Sony Hall is scheduled to open in Spring 2018. Owned, operated and programmed by Blue Note, Sony Hall will present world-renowned performing artists across all music genres at capacities of 1,000 standing and 500 seated, with a full-service restaurant and bar. Sony Hall will be equipped with Sony's technologies, integrated throughout the 12,000 square-foot venue to deliver enhanced entertainment experiences to fans. Grand opening plans, headliners, and additional venue details will be announced in the coming weeks.
In addition to the opening of Sony Hall, Sony will sponsor the annual Blue Note Jazz Festival in New York City, scheduled for June 1-30, 2018. Established in 2011 to commemorate the 30th anniversary of the iconic Blue Note Jazz Club New York, Blue Note Jazz Festival has annually grown into one of the largest music events in New York City, featuring over 100 events in 10 venues over the course of 30 days (June 1 through 30 annually). With nightly events at BNEG venues such as Blue Note Jazz Club, Highline Ballroom, BB King Blues Club, among other locations throughout the city, past festival headliners include Aretha Franklin, The Roots, Wyclef Jean, Natalie Cole, Brian Wilson, and more.
"We are thrilled to be teaming up with Blue Note on this new music venue set to open this spring and honored to have it be known as 'Sony Hall.' It will serve as a staging ground for recording content, testing new and exciting technology, promoting emerging artists, and more. We look forward to engaging with young music fans and those of all ages and continuing to deliver unique and high quality music experiences through this newest venue." said Midori Tomita, VP in charge of UX Business Development, Brand Strategy, Sony Corporation
Additional partnership plans between Sony and Blue Note will be announced in the coming months.
For more, visit sony.net