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Published every other Thursday since 1977, Music Connection magazine is a bi-weekly music trade publication
catering to the music industry, its loyal fans, and support services. From its unique vantage point, Music
Connection magazine has, for more than two decades, set its sights on every aspect of the music business, from
decision-making in corporate towers to performing in local clubs. Whether discussing raw survival or the factors
contributing to breakthrough success, Music Connection examines and defines the realities of music making.
Founded on the principle of bridging the gap between "the street and the elite," Music Connection has garnered a
solid foundation of active readers, and is commonly referred to as "the musicians bible." This leading music trade
magazine caters to the seasoned veteran as well as the fledgling musician, and to the top executive as well as
those trying to break into the business. Its broad appeal encompasses the songwriter, producer, studio manager,
agent, attorney, publicist, label executive and, of course, the professional and semi-pro musician.
Music Connection magazine is distributed through a network of newsstands, bookstores, 7-Elevens, AM-PMs,
record stores, and musical instrument stores, the readership is over 75,000. Seventy percent of the readership is
in Southern California, five percent in Northern California, and the remaining twenty percent throughout every
major city in the United States and several foreign countries.
Features That Appear In Every Issue:
Every issue of Music Connection contains a directory, list or guide focusing on a wide array of
businesses and services which support a career in music. This spectrum includes recording studios, publishing
companies, major and indie labels, TV music, movie music, rehearsal studios, the A&R community and music
education, just to name a few. These directories are comprehensive, thoroughly researched and provide vital
names, addresses, contact numbers and specialty areas-a useful tool for both movers and shakers, as well as
those new to the industry.
Additionally, every issue of Music Connection contains the largest Free Classified section of its kind in
any publication -- and the ads are absolutely free! In addition to serving the local music community, such artists as
Guns N' Roses, Billy Idol, Motley Crue, Ginger Baker, Joan Jett & the Blackhearts and members of Mr. Big used
the MC classifieds to complete their bands. You can sell your old amp, find a songwriting collaborator, solicit an
agent or just peddle your project to a backer. We make it convenient to make your music connection!
MC's feature stories profile new and established artists, music industry executives, producers, promoters,
video directors, marketing experts and other industry specialists. Other stories take an instructive tone, with inside
information on such essentials as recording demos, preparing a press package, booking your own tours,
marketing your music online, setting up a publishing company, choosing a personal manager, selecting a music
attorney and approaching record company A&R departments.
Priding itself on being on the cutting edge of the industry, Music Connection was the first publication in
the world to feature the following artists on the cover: Madonna, Guns N' Roses, Alanis Morissette, Hootie & The
Blowfish, Poison, Skid Row, Nirvana, Billy Ray Cyrus and The Offspring. Whether discussing a surprise
comeback or a sensational breakthrough, MC gets beyond the hype by asking the relevant questions you won't
find in record label bios.
Columns That Appear In Every Issue:
An exclusive probing interview with A&R reps from both major and indie labels, discussions include label
focus, new and upcoming music, a label's stand on unsolicited tapes, tips on reaching the A&R community and
insight into what it takes to get signed. Past interviews have included everyone from A&R Vice Presidents to
newly appointed tape listeners in New York, Los Angeles and throughout the U.S. and abroad.
Music Connection's S&A column lets you keep up with the industry's version of musical chairs. Find out
who's been promoted, who started a new company and what new duties they've acquired. As with all stories in
Music Connection, telephone numbers are always listed whenever available.
This recurring two-page column deals exclusively with the craft of songwriting and publishing. Publishing
and songwriter signings, local pro showcases, executive appointments and a songwriter or publisher interview is
included in every issue.
Up-to-date news on who's recording and where, names of studios, producers and engineers are always
listed in this useful column. Additionally, a special interview section focuses on a hot record producer, recording
and/or mixing engineer or video director.
Radio, television, movies, soundtracks-it's all covered in our Show Biz column, which tastefully
combines fact with a bit of juicy gossip. Find out about movies well in advance of opening day. Whether it's a new
series of Elvis postage stamps or a Nashville Network special, Show Biz covers it!
If you're a serious musician, producer or engineer, you'll want to be kept up-to-date on the very latest
studio gear. From new consoles to state-of-the-art wireless microphones, if it's equipment-related, we'll preview it
here, along with contact info, so you can call the manufacturer for more details.
Photo essays on local and industry happenings-from the street to the tower. From hot jam sessions to
celebrity parties, Local Notes takes you there in pictures and captions.
From Demo Critiques (an analysis of music from unsigned talent) to our Disc Reviews-which profile
both major and indie releases-MC previews a fair representation of both amateur and professional music. Also,
MC's Club Review section highlights some of the hottest live talent in town. Analysis is broken down into four
sections-Material, Musicianship, Performance and Summary-so that the artists can gain some helpful,
insightful and positive criticism.
 |
BY: SCOTT DUDELSON
& LAURI SHAW
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If it's happening after dark, chances are we're covering it. Be it rock, country, jazz or urban music, our
Nightlife editors scour the clubs and dance halls to give us tips on who's hot and who's not. New club openings,
concert schedules, special guest appearances and band personnel changes are all covered.
©2001-2008 Music Connection Inc.
